![]() ![]() ![]() When this system of a steady income was made, live streamers were firmly established in Korea. It was the first sponsorship system created for content creators on AfreecaTV.īJs can trade their star balloons for real cash once they earned a certain amount. 'Star balloons' (별풍선) were implemented in 2007. The word BJ, short for Broadcast Jockey, is used to refer to streamers that go live on AfreecaTV. The concept of being able to go live anytime, anywhere, no matter who you were, was very new at the time. So when AfreecaTV first made its appearance in 2006, it went viral. Previously, the culture of Internet broadcasting had not been properly established yet not only in Korea but the rest of the world as well. There were live broadcasting platforms available before, but they were closer to porn sites. ![]() The name AfreecaTV stands for " Anybody can Freely Broad cast TV". AfreecaTVĪfreecaTV is Korea's first Internet broadcasting platform. Let's first take a look at what types of Internet broadcasting platforms are available in Korea. Since then, huge Korean corporations such as Naver and Kakao entered into the Internet broadcasting market and the market has continued to grow. In the case of Twitch, the next most used platform, there were about 908,000 viewers per month. In the beginning, there were many individuals who filmed themselves as a hobby, but as the market grew, it became their full-time job.Īs of 2018, AfreecaTV, the most popular Internet broadcasting platform used in Korea, had about 1,258,000 net users per month, with a total of 560 million views per month. In Korea, platforms for live streaming were created in the early 2000s. This kind of content is not new to the rest of the world besides Korea. Internet broadcasting refers to creators who film themselves in front of a camera and go live. Today, we will learn about the crazy world of Korea's Internet broadcasting culture. However, this kind of freedom can also be harmful in some cases. These streamers have a lot of creative freedom which allows for a variety of content to be created. In the case of really popular BJ's, they attract a wider fanbase and viewers than some Korean celebrities. The influence that these broadcasters hold in Korea is huge. Otherwise known as the live streamers on broadcasting platforms such as AfreecaTV. Have you heard of what the word 'BJ' refers to in Korea? ![]()
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